Yesterday, Hubspot presented a webinar on using social media for lead generation. It was a wonderful, insightful presentation that had some great points on how to harness the power of social media – Facebook, Twitter, LinkedIn, and other networking sites – to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company. Specifically:
- How to incorporate social media into your overall marketing strategy
- How to attract more website visitors from social media sites
- How to leverage a social media community to share and promote your content
- How to convert social media visitors into leads and customers
