For any marketing effort, it’s essential to understand not only how different media impacts human behavior but to also assess what’s most likely to be extinct in the coming years as well as what innovative things are coming up on the horizon. Below is Ross Dawson’s “tongue-in-cheek,” yet remarkably insightful!, assessment of these trends:
Extinction Timeline
October 14, 2007
When people talk about the future, they usually point to all the new things that will come to pass. However the evolution of human society is as much about old things disappearing as new things appearing. This means it is particularly useful to consider everything in our lives that is likely to become extinct.
Innovation Timeline
March 2, 2007
When people talk about the future, they usually point to all the new things that will come to pass. However the evolution of human society is as much about old things disappearing as represents visually (and as usual somewhat tongue in cheek) the development of innovation from 1900, starting with the tape recorder, safety razor, tabloid newspaper, aeroplane and cornflakes, and flowing up to 2050, before when we may see such fun, delightful, and useful things as baby exchanges, compulsory biometric ID, sleep surrogates, VR enhancing drugs, face recognition doors, robotic pest control, prison countries, 3D fax, gravity tube, self-repairing roads, reputation trading, individual pollution credits, digital mirrors, stress control clothing, and far, far more.
