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Did You Miss It? IBM Livestream: Can Business Become Social?

On Thursday, June 30th, it was a pleasure to be a panelist for a live online discussion for IBM’s Global Business Services Livestream Channel with other social business luminaries to discuss the viability and challenges of businesses becoming socialized. The archived webcast is embedded below.

I’ll buy a drink for the person who can tell me how many times I say “uh” and “blink” … because apparently I do that… A LOT.

About the Livestream:

A social business is collaborative, networked and non-hierarchical. Tools for achieving that are abound, but are organizational cultures ready? Company have already begun to employ social tools and techniques to their marketing and customer service efforts. But can they transform how they think and work to extend social innovations into other key areas of operations and management such as supply chain, talent management, product development and even business strategy?

If the video does not work, you can view the archived webcast directly on the IBM Livestream site.

Joining this discussion were:

  • John Jordan – professor of IT Strategy at Penn State and expert on global business model innovation and human-centric information fusion
  • Elizabeth Lupfer – Chief Blogger at The Social Workplace and HR Technology for Verizon
  • Sara M. Roberts – President & CEO, Roberts Golden Consulting and Author of Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
  • Paul Beaulieu – Associate Partner IBM Global Business Service’s Interactive team where he designs, develops and implements social media, social computing and other customer experience strategies.

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