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The Traits of a Social Employee

As explained in the book, The Social Employee: How Great Companies Make Social Media Work, there can be no mistaking that brands’ relationships to both their customers and employees are changing. In the digital bazaar, the authentic voice of the social employee can be a brand’s most powerful asset in forging long-term, dynamic relationships with customers and other important members of online communities.

So, how do you find your social employees? Employee engagement, their inclusion of their profession in social media, their commitment to the company, their ability to collaborate, their listening skills, their customer skills and their ability to influence change in the organization are all traits of a fantastic social employee. Here are seven distinct traits of a social employee:

  1. Engaged – take pride in their work and know that their contributions contribute to shareholder value.
  2. Integrates Personal and Professional – anticipates and even expects that work / life balance will be simplified through cloud and mobile technologies.
  3. Is a Corporate Storyteller – believe in their companies and don’t hesitate in being a brand advocate.
  4. Born Collaborator – embraces and promotes a culture of sharing ideas and fostering creativity.
  5. A Good Listener – appreciates that effective listening is not waiting until it’s”their turn to speak” but rather to ask clarifying questions and to offer feedback.
  6. Customer-Centric – doesn’t just feel that the customer is “always right” but also understands that they represent the brand and therefore works to deliver meaningful outcomes.
  7. Empowered as Change Agents – a social business empowers the social employee to make positive change either by providing the right work tools or by listening to the employee voice.

Check out the infographic below for more information on how to find your social employees. Now all you need to do is go find them!

Source: Infographic: The 7 Traits of the Social Employee | Marketing Technology Blog

20 thoughts on “The Traits of a Social Employee”

  1. This is a good basic list for a ‘social’ or digital workplace behaviours. It is great to see some progress in looking at skills from the Digital Era perspective and I applaud this effort!

    It might help HR professionals when working with such lists to distinguish between traits, skills, behaviours and competencies. This way when hiring, creating skill development programs and coaching we can use the best tools for the job. Such as, do we need a trainer, a coach, an online course, a mentor, a peer coaching program, team based learning etc. What exactly are we trying to develop here? What is the outcome we want to have.

    Trait: a characteristic feature or quality distinguishing a particular person or thing

    Skills: the learned ability to carry out a task with pre-determined results often within a given amount of time, energy, or both[citation needed]. In other words the abilities that one possesses. Skills can often be divided into domain-general and domain-specific skills. For example, in the domain of work, some general skills would include time management, teamwork and leadership, self motivation and others, whereas domain-specific skills would be useful only for a certain job. Skill usually requires certain environmental stimuli and situations to assess the level of skill being shown and used.

    Behaviours: Behavior or behaviour is the range of actions and mannerisms made by organisms, systems, or artificial entities in conjunction with their environment, which includes the other systems or organisms around as well as the physical environment. It is the response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.

    Competencies:Competence (or competency) is the ability of an individual to do a job properly. A competency is a set of defined behaviours that provide a structured guide enabling the identification, evaluation and development of the behaviours in individual employees.

    I think that collaboration is a learned skill that is easier for some personalities to develop than others but most people are able to attain some level of ability at collaboration. It helps to know which as the comfort level with using collaboration will be higher for some than others.

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