Skip to content


Tools for Showing Monetary Benefits to Social Media ROI

First off… I don’t like numbers. So, I’m not particularly fond of social media calculators as I believe that the true value in a social media strategy is about building relationships, conversation and influence, and NOT about the numbers. Social media is an investment that has intangible ROI that is not only often difficult to measure, but its value isn’t found in short-term results, but instead in long-term growth. Influence isn’t born overnight, but built over time.

In his article, Social Media ROI Less Accepted Than Traditional Media, Jason Falls has some great suggestions on ways to consider measuring

Contact Us