Disgruntled Customer 2.0 – Lessons Learned from British Airways in Brand Reputation
In just a couple of weeks, I will be flying British Airways as I travel to speak at Interaction 2013, an intranet conference in London…
Social Media
Who’s Using Social Media Anyway?
Guest post by Ann Barrett, Director eRecruitment & Social Media Strategy at Sun Life Digital. You can find Ann via her Social Recruiting blog where…
The Best of 2012’s Social Media White Paper Goodness
Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top…
Finding the Needle in the Proverbial Social Media Haystack [#infographic]
97% of chatter on social media offers little to no value to your organization nor its goals. So how do you get to the 3% that…
Turning Social Influence Into Social Gain
Again, I admit… I love me some Awareness Inc. And they’ve recently put together a white paper and infographic on leveraging social influence for marketers.…
From Social Media to Social Business at IBM BeNeLux (Case Study)
IBM’s goal is to promote the vision of social business by embedding it into the digital activities and everyday thinking of employees. The challenge is…