With so many companies who are recognizing the power of inside out communications — leveraging employees as external brand advocates — this is fantastic post by Michael Brito, Edelman Digital, explains how to balance personal brand with a corporate brand. This is a definite read if you are someone who participates in a social media ambassador program or if you are a company that has launched or is exploring the possibility of one.
Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it. The brand I am talking about