Employer Branding is the Perfect Marriage Between HR and Marketing
It seems only yesterday that HR Communicators were focused on employee engagement and how to better engage employees through more effective communications, onsite events and…
employer brand
Why Employer Branding Isn’t Just a ‘Nice to Have’
We’re in the midst of one of the worst hiring crunches of all time. It’s taking longer than ever to fill positions, and right now…
Net Promoter Score (NPS) and the Employer Brand
One of the most difficult aspects of employer brand measurement is identifying data points that can be directly correlated to the strength of your employer…
How Employer Brand Fuels Employee Engagement (Not the other way around)
Not too long ago, the conversation of choice, for me and most other internal communicators, was how to better engage employees through more effective communications,…
Results of BLR’s Employer Branding Survey
In June, BLR conducted an employer brand survey to solicit input from companies on what they are doing for internal and external employer branding stack up against each other. The…
The Journey from Candidate to Hire Touches Every Aspect of the Employer Brand
It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers…