The Growing Trend of Being Authentically Disingenuous
I have no shame in admitting that I’m fascinated (okay, addicted) to the show Catfish. It’s a show on MTV that seeks to identify the…
employer branding
Signs You’re Still Behind the Employer Brand Times
Many companies have realized the value of a strong employer brand, but everyone is in a different place in their journey. Some organizations are just…
Employer Branding is the Perfect Marriage Between HR and Marketing
It seems only yesterday that HR Communicators were focused on employee engagement and how to better engage employees through more effective communications, onsite events and…
How Employer Brand Fuels Employee Engagement (Not the other way around)
Not too long ago, the conversation of choice, for me and most other internal communicators, was how to better engage employees through more effective communications,…
Create Your Employer Brand Measurement Dashboard
Your employer brand is designed to attract the right talent to your organization (talent marketing) and then infused into your HR programs and culture to…
Creating a Whole New Value Proposition for Millennials
In the HR world, it’s not new to hear the term “Millennial” and how many organizations today are rethinking their workforce practices to attract them…