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michael brito

Balancing a Personal Brand with a Corporate Brand

With so many companies who are recognizing the power of inside out communications — leveraging employees as external brand advocates — this is fantastic post by Michael Brito, Edelman Digital, explains how to balance personal brand with a corporate brand. This is a definite read if you are someone who participates in a social media ambassador program or if you are a company that has launched or is exploring the possibility of one.

Original post: Managing The Conflict Between A Personal Brand And A Corporate Brand, Britopian

Everyone has a brand whether they like it or not.  I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it.  The brand I am talking about

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