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mobile marketing

Why QR Codes are NOT Necessarily the Next Best Thing

In part of my ongoing research for latest and emerging trends for mobile marketing, I have researched the use of QR codes and whether they are an effective means of delivering targeted marketing campaigns. At first glance, QR codes are definitely an enticing way to engage audiences who are active mobile users, and should definitely be explored as a way to expand into mobile marketing. In fact, in a recent social media / interactive strategy that I developed for a major retailer, I included an entire section of how QR codes can be used to engage tweens, since they consume

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