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Nonprofits Still Setting the Pace in Social Media Adoption

Original Source: Nonprofits Lead Academia and Corporations in Social Media Adoption, ImpactWatch

For the second year in a row, non-profits have adopted social media at a faster rate than corporations or academic institutions.

A new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities” compares organizational adoption of social media in 2007 and 2008 by the nation’s top 200 largest charities.

The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University

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