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social media measurement

The Four I's of Social Media Measurement

Original Source: Can Social Media Be Measured?, Li Evans, Search Engine Watch

Social media can be measured, but measuring isn’t the same for everyone. Just like there’s no cookie-cutter social media marketing strategy for companies to purchase and implement, there’s no simple off-the-shelf answer for measuring your success with your social media strategy. It can be a combination of numerous measurements, both automated and manual.

Social media marketing strategies are so much more than acquiring traffic and links from “socialized” content that appear on blogs, or videos that appear on YouTube and are promoting on sites like Digg, Mixx, or

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