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social software

Survey Reveals 86 Percent of Organizations Use Social Technologies for Business Purposes

Mzinga and Babson Executive Education recently invited a number of participants to participate in a survey examining social software in business. The primary goal of the survey was to examine the adoption and current state of social technologies in business, including how organizations are using social software to improve business processes such as productivity and efficiency, cost reductions, innovation, and brand awareness.

Conducted in collaboration with Babson Executive Education, the survey findings will support a new professional education program designed to help senior managers develop and implement social business strategies, new human capital policies and business processes for success in today’s

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