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Universal McCann's "Power to the People" (WAVE) Reports Study Global Impacts of Social Media


Universal McCann’s WAVE research into the phenomenal growth of social media is the most robust data set in the world. Affectionately called “Power to the People,” this annual social media tracker has mapped key changes in consumer uptake and usage of social media platforms for the past four years.

Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media, including:

* How consumers use social media and what motivates them to use it
* How social

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