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A New Approach to People-Focused Communications

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  • Create Date March 7, 2023
  • Last Updated December 21, 2023

A New Approach to People-Focused Communications

As leaders navigating a tight labor market, it’s important to remind ourselves what employees like about working, why they’ve joined the organization, and what drives them to leave or stay. This new approach builds on using Scott Barry Kaufman's sailboat as a new metaphor for understanding employee needs and presents a message framework that aligns with them.

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